Algengar spurningar

Mark2HN05 – Marketing

The course covers the basic concepts of marketing and the ways in which marketing theory is applied to the selling of goods and services. Particular attention is paid to the importance of marketing activities in an ever-changing business environment. The course analyses company market orientation, company operation and competitive market environment as well as market segmentation. Further topics include; target marketing, positioning, product development, product life cycle, promotion, digital marketing and corporate image.

Student evaluation consists of assignments and tests.